Entrevista a DecophotoInterview with Decophoto

<table cellpadding="0" cellspacing="0" class="tr-caption-container" style="float: left; margin-right: 1em; text-align: left;"><tbody><tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjQUVSojtus24poXrwLPXOFKrDbumYiBSO9o3qcpH76UZgIeOQG7a24WdhXVJlT8HPWDt397VJJjN4RXcXjlAmk2aonKzgvQUqKN_swL7_mrQBqTHqq_E1viWKJqEOwiuUQ5lS3bhRuorCa/s1600/4.jpg" imageanchor="1" style="clear: left; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjQUVSojtus24poXrwLPXOFKrDbumYiBSO9o3qcpH76UZgIeOQG7a24WdhXVJlT8HPWDt397VJJjN4RXcXjlAmk2aonKzgvQUqKN_swL7_mrQBqTHqq_E1viWKJqEOwiuUQ5lS3bhRuorCa/s1600/4.jpg" /></a></td></tr><tr align="left"><td class="tr-caption">Clara de la Cuadra y Paula Trincado, fundadoras de Decophoto | <i>Clara de la Cuadra and Paula Trincado, founders of homestaging company Decophoto</i><br /><div style="border-bottom: 1px solid rgb(208, 208, 208);"></div></td></tr></tbody></table><span style="color: #ea9999;"><span style="font-size: x-small;"><b>ES</b></span> | Dos creativas amigas supieron encontrar una oportunidad de negocio que responde a las necesidades del contexto de crisis actual. Así nació <a href="http://www.decophoto.es/" target="_blank"><span style="font-size: x-small;">DECOPHOTO</span></a>, una empresa mallorquina dedicada a optimizar las posibilidades de venta de una vivienda mediante una técnica del home staging. ¿Cómo funciona? Descúbrelo hoy aquí en ChicDecó, esta es su historia:</span><br /><br /><div style="color: #ea9999;">¿Quién hay detrás de Decophoto?</div>Somos dos socias, Clara de la Cuadra y Paula Trincado. Somos amigas desde hace años y nos conocimos trabajando en el mundo audiovisual. Yo era productora de televisón y Clara gestionaba empresas audiovisuales. Cuando los recortes nos afectaron y nos quedamos sin trabajo Clara se fue a Barcelona a gestionar una empresa de construcción y reformas y yo me fui a Florencia a hacer una Master de Diseño de Interiores. A la vuelta aunamos ambas experiencias y teniendo en cuenta la situación actual, dimos con la idea del home staging.<br /><br /><span style="color: #ea9999;">¿Qué es el home staging? </span><br />Es una técnica importada de EEUU que consiste en organizar la decoración de una vivienda y complementarla para hacerla más atractiva, mostrar su potencial y facilitar la venta o alquiler. Esta herramienta nacida en los años 70, está actualmente en pleno auge en España como respuesta a las necesidades de la situación actual que estamos viviendo.<br /><br />La primera impresión es muy importante para el potencial comprador y el homestaging hace que se lleve la mejor impresión de una vivienda a primera vista.<br /><br /><span style="color: #ea9999;">¿Cómo se realiza un home staging en un hogar? </span><br />El trabajo consiste en limpiar, arreglar, despersonalizar y complementar los interiores de una vivienda sin grandes reformas y con una inversión mínima. Para un particular o inmobiliaria contratar este servicio es muy importante porque para un propietario realizar este trabajo no siempre resulta fácil.<br /><br /><span style="color: #ea9999;"><span style="font-size: x-small;"><b>EN</b></span> |</span><i><span style="color: #ea9999;"> Two talented old friends found an entrepreneural oportunity to meet specific needs in the current context of crisis in Spain. That's how</span> <span style="color: #ea9999;"> <a href="http://www.decophoto.es/" target="_blank"><span style="font-size: x-small;">DECOPHOTO</span></a>, was started, a Spanish company dedicated to optimise selling oportunities in any property in the market through the home staging technique. How does it work? Find it out here in ChicDecó, here is their story:</span></i><br /><i><span style="color: #ea9999;"><br /></span></i><i><span style="color: #ea9999;">Who is behind Decophoto?</span></i><br /><i><span style="color: #ea9999;"><span style="color: #666666;">We're two business partners, Clara de la Cuadra and Paula Tricado. We've been friends for many years. We met when both were working in the audiovisual industry. I was a TV producer and Clara was an audiovisual business manager. When we were affected by the crisis and lost our jobs Clara went to Barcelona to be a construction business manager and I went to Florencia to study a Master Degree in Interior Design. When I went back to Spain, we put together our expertise and come up with the home staging idea.</span></span></i><br /><div style="color: #666666;"><br /></div><div style="color: #ea9999;"><i>What's the home staging?</i></div><div style="color: #666666;"><i>The technique is coming from the US; what it does is to improve the look of any house to make it more appealing to the market, showing its potential and making it easier to sell or rent in the current enviroment. This technique appeared in the 70s and it's currently getting quite popular in Spain to meet the especific needs in the current challenging enviroment.</i></div><div style="color: #666666;"><i><br /></i></div><div style="color: #666666;"><i>It's all about first impressions and the home staging helps to give the best possible first impression to any potential buyer.</i></div><i><span style="color: #ea9999;"><br /></span></i><i><span style="color: #ea9999;">How do you homestage a house?</span></i><br /><span style="color: #ea9999;"><i><span style="color: #666666;">We clean, arrange and complete any interior, making it more neutral, without renovations and with a minimum investment. This service can be critical for any individual or real state business as a profesional result can be very difficult to achieve. </span></i></span><br /><br /><table cellpadding="0" cellspacing="0" class="tr-caption-container" style="float: left; margin-right: 1em; text-align: left;"><tbody><tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjsBv_PRwxFZYXuevCaa5QULLqVj6_acUpLjMG_jSkACuhilCDbYSQwMJfwYwpPQDFzW-jVEb_MyO-zaiyAmVxrz2CQG9oBq54RWIq5DKCO6SODi_raoZAdunIAO6B_BIhzvurTnDHfBI-T/s1600/Home-staging1.jpg" imageanchor="1" style="clear: left; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjsBv_PRwxFZYXuevCaa5QULLqVj6_acUpLjMG_jSkACuhilCDbYSQwMJfwYwpPQDFzW-jVEb_MyO-zaiyAmVxrz2CQG9oBq54RWIq5DKCO6SODi_raoZAdunIAO6B_BIhzvurTnDHfBI-T/s1600/Home-staging1.jpg" /></a></td></tr><tr align="left"><td class="tr-caption">Home staging realizado por Decophoto | <i>Home staging by Decophoto</i><br /><div style="border-bottom: 1px solid rgb(208, 208, 208);"></div></td></tr></tbody></table><br /><br /><div style="color: #ea9999;">¿Cómo se consigue ese resultado profesional? </div><ul><li style="color: #444444;"><b>El estilista</b> - ambienta tu casa mejorando la apariencia; elimima elementos innecesarios neutralizando los espacios; busca la distribución idónea del mobiliario </li><li style="color: #444444;"><b>El fotógrafo</b> - busca la prespectiva idónea para cada ambiente; trabaja la iluminación; persigue una estética publicitaria </li><li><span style="color: #444444;"><b>El resultado</b> - Incremento del 40% en el números de visitas y llamadas comerciales y reducción del tiempo de comercialización </span> </li></ul><span style="color: #ea9999;">Además del home staging, ¿Qué otros servicios ofrece Decophoto? </span><br /><div style="color: #444444;">Existen muchas empresas online para anunciar tus propiedades en venta o alquiler. Si no estás muy familiarizado con ello nosotras también te ofrecemos este servicio, te subimos tu anuncio a las páginas web que más funcionan. </div><div style="color: #444444;"><br /></div><div style="color: #444444;">Además hacemos proyectos de decoración integrales. Para estos proyectos contamos con la colaboración de dos diseñadoras internacionales.:</div><ul style="color: #444444;"><li><b>Fatima Qabazard. </b>El mundo árabe, siempre tan presente en nuestra cultura, aporta exotismo y calidez al diseño actual. Kuwaití de nacimiento, ha vivido en diferentes lugares hasta terminar eligiendo Florencia como ciudad de residencia. </li><li><b>Sandie Tsai.</b> Es la combinación explosiva del mundo oriental y las tendencias neoyorquinas. Nació en Taiwan, pero lleva media vida en La Gran Manzana, donde ha desarrollado su carrera profesional tras pasar por la escuela de diseño más prestigiosa del mundo, Parsons.</li></ul><br /><div style="color: #ea9999;"><i>How do you achieve that profesional result?</i></div><ul style="color: #666666;"><li><i><b>The stylist -</b> improves the look of your house, gets rid of unnecessary elements and makes the space more neutral and finds the appropriate layout for furniture and accessories.</i></li><li><i><b>The photographer -</b> finds the right perspective for any room; gives the right lighting, and gets an advertising look to the images.</i></li><li><i><b>The result -</b> up to 40% more visits and express of interest calls, reducing the time that your house needs to be in the market.</i></li></ul><div style="color: #ea9999;"><i><br /></i></div><div style="color: #ea9999;"><i>Apart from the home staging, what other services Decophoto offers?</i></div><div style="color: #666666;"><i>There are too many websites to publish your property to sell or rent. If you are not familiarised with them we can select the most appropriate websites and publish your advertisement. </i></div><div style="color: #666666;"><i><br /></i></div><div style="color: #666666;"><i>We also run interior design projects. For this type of projects we work with international professionals:</i></div><ul style="color: #666666;"><li><i><b>Fatima Qabazard. </b>Born in Kuwai, influenced by the Arabian world, bring exoticism and warmth to the modern design. She lived in different countries around the world until moved to Florencia, where she's currently based.</i></li><li><i><b>Sandie Tsai.</b> Born in Taiwan, she is currently based in New York, where she's developing her profesional career in interior design after studying in the world's most prestigious school design, Parsons. She's an explosive combination of oriental culture and new yorker trends. </i></li></ul><br /><i> <table cellpadding="0" cellspacing="0" class="tr-caption-container" style="float: left; margin-right: 1em; text-align: left;"><tbody><tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiwlv1z1jOCYrdlWBPxR0WvC2ISPGymHdhxh8zvubMbipJcyQY-zBndRgHP5_A7XXCiYQLVqkrpOgM1hRcyvWSwdbrday_-psDPnmZR_PAAmaBlWB5oqqaYbfzfsd4y9J6iz1aDN5q44Olf/s1600/home-staging2.jpg" imageanchor="1" style="clear: left; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiwlv1z1jOCYrdlWBPxR0WvC2ISPGymHdhxh8zvubMbipJcyQY-zBndRgHP5_A7XXCiYQLVqkrpOgM1hRcyvWSwdbrday_-psDPnmZR_PAAmaBlWB5oqqaYbfzfsd4y9J6iz1aDN5q44Olf/s1600/home-staging2.jpg" /></a></td></tr><tr align="left"><td class="tr-caption">Home staging realizado por Decophoto | <i>Home staging by Decophoto</i><br /><div style="border-bottom: 1px solid rgb(208, 208, 208);"></div></td></tr></tbody></table></i>

Entrevista a DecophotoInterview with Decophoto

Clara de la Cuadra y Paula Trincado, fundadoras de Decophoto | Clara de la Cuadra and Paula Trincado, founders of homestaging company Decoph...

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2013 Fireplace VINTAGE COLLECTION New Design Ideas by Terra flame Home

" I believe that a fireplace is an important and diverse element that plays many roles in design. It not only is a source of both physical and visual warmth and ambiance but it also grounds the room by creating a beautiful focal point; one that is often at the core of a truly captivating space. " Candice Olson , said .<br /><br /><div style="text-align: center;"><span style="color: orange;"><b>VINTAGE COLLECTION</b></span></div><div style="text-align: center;"><br /></div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj9qICqNWFDDVy6F1gGlqxrltpsksDhHg6nZkSb84clZyM5TF0ApJFdmULa8lFP16ImrWaJF8qpeORsV5Wf8c0m7XDzGKTOQtisBDg909pN8kTIM6fxklg0__uNkGIVHexO009KNVn8A-I/s1600/2013-Fireplace-New-Design-Ideas-by-Terraflame-Home-6.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="640" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj9qICqNWFDDVy6F1gGlqxrltpsksDhHg6nZkSb84clZyM5TF0ApJFdmULa8lFP16ImrWaJF8qpeORsV5Wf8c0m7XDzGKTOQtisBDg909pN8kTIM6fxklg0__uNkGIVHexO009KNVn8A-I/s640/2013-Fireplace-New-Design-Ideas-by-Terraflame-Home-6.jpg" width="480" /></a></div><div class="separator" style="clear: both; text-align: center;"><br /></div><div class="separator" style="clear: both; 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margin-right: 1em;"><img border="0" height="640" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEheyJ3r1kdIPf4ydaR3GRa7K2VQGczwb5WWThqdT_aHSDbVXLKYVRx7mtGvHFTZ73wBhzAeBxVBiiSO7xaU7YlcshmSFupmdXFWZiBNc25M_fDLSL7GCefAUQr9HhGSPT4jDSjmYI-H3BA/s640/2013-Fireplace-New-Design-Ideas-by-Terraflame-Home-3.jpg" width="480" /></a></div><br /><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEirzdqq6vxTuVyL59WmGvemKX2w_VpLIoTzUBaG4xXQ_EjSnzAp11TBeXv9kTZLBfKRez8UFgyYPfpBVDL6FiEM6sMNKciYD_0lmVVboWsOuWrkKchekwrr9FCxndFN1M5ItuG9hZ-BUq8/s1600/2013-Fireplace-New-Design-Ideas-by-Terraflame-Home-4.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="640" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEirzdqq6vxTuVyL59WmGvemKX2w_VpLIoTzUBaG4xXQ_EjSnzAp11TBeXv9kTZLBfKRez8UFgyYPfpBVDL6FiEM6sMNKciYD_0lmVVboWsOuWrkKchekwrr9FCxndFN1M5ItuG9hZ-BUq8/s640/2013-Fireplace-New-Design-Ideas-by-Terraflame-Home-4.jpg" width="480" /></a></div><br /><div class="separator" style="clear: both; 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margin-right: 1em;"><img border="0" height="640" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgvAXK1Uk7y_6QdwN4nNJJzDttpJz0pEyKTkbVJN2q3s8Kt2HkY3-5wbYddXDNcrI8InhdRHANNDMIJrlARow_pdtpBxpMY2K3D3sRhQZ5XAAUfSrbWdgKpzPhD6q5mj2uCRLgWGKVNfDo/s640/horizontal-vintage-picture-frame-fireplace.png" width="480" /></a></div><br /><br />

2013 Fireplace VINTAGE COLLECTION New Design Ideas by Terra flame Home

" I believe that a fireplace is an important and diverse element that plays many roles in design. It not only is a source of both phys...

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Un edificio industrial convertido en hogarAn industrial building transformed into a home

<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhliV5rT8-_cfK3zSndkjSabmigF58CtLFiyEpbKs9EJEobrNzaeeEa8oizwDDI2MkK5K-hP9k0YjzvTrPjXJiPklYI1fZ_5-vQzvwfVJjP1u3Mcc8qCmuI7rivEUPRtt5amF48C-tg-kkz/s1600/Casa-familiar-moderna-Modern-family-home-Berlin-exterior.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhliV5rT8-_cfK3zSndkjSabmigF58CtLFiyEpbKs9EJEobrNzaeeEa8oizwDDI2MkK5K-hP9k0YjzvTrPjXJiPklYI1fZ_5-vQzvwfVJjP1u3Mcc8qCmuI7rivEUPRtt5amF48C-tg-kkz/s1600/Casa-familiar-moderna-Modern-family-home-Berlin-exterior.jpg" /></a></div><br /><span style="font-size: x-small;"><b>ES</b></span> | <span style="color: #666666;"><span style="color: #444444;">Un edificio industrial en Berlín semiderruido se convirtió en la casa que sus nuevos propietarios siempre habían deseado: un oasis tranquilo y espacioso en la ciudad. Esta preciosa casa publicada en la revista</span> <a href="http://www.nuevo-estilo.es/extra/espacios/106/C/1_1.shtml" target="_blank"><span style="font-size: x-small;">NUEVO ESTILO</span></a> <span style="color: #444444;">se caracteriza por su <b>estilo minimalista,</b> sus amplios espacios diáfanos y su interior lleno de luz.</span></span><br /><br /><b><span style="font-size: x-small;">EN</span></b> | <i style="color: #666666;">An old industrial building in Berlin became the perfect home that its owners always had been dreaming of. Today it's a beautiful calm and spacious in the city. This stunning home, featured by <a href="http://www.nuevo-estilo.es/extra/espacios/106/C/1_1.shtml" target="_blank"><span style="font-size: x-small;">NUEVO ESTILO </span></a>magazine, has a very contemporary<b> minimalist style</b>, a spacious open-plan and a interior full of light.</i><br /><br /><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEimrXAbMPTR5-_zFSRtfOmQbIRIC5b1ft1OyGerTiAUx58uLzl6uKSYx1aw5NnUJQ8OGwMJV7R7zOIqx2sn_h1zM6xz9nXFoJDzM9OSBvg_YmwfnwCu_2eDpFUubZtYriL1718umbIsKlEd/s1600/Casa-familiar-moderna-sal%C3%B3n-Modern-family-home-Berlin-living-area.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEimrXAbMPTR5-_zFSRtfOmQbIRIC5b1ft1OyGerTiAUx58uLzl6uKSYx1aw5NnUJQ8OGwMJV7R7zOIqx2sn_h1zM6xz9nXFoJDzM9OSBvg_YmwfnwCu_2eDpFUubZtYriL1718umbIsKlEd/s1600/Casa-familiar-moderna-sal%C3%B3n-Modern-family-home-Berlin-living-area.jpg" /></a></div><br /><br /><br /><div class="separator" style="clear: both; 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Un edificio industrial convertido en hogarAn industrial building transformed into a home

ES | Un edificio industrial en Berlín semiderruido se convirtió en la casa que sus nuevos propietarios siempre habían deseado: un oasis tra...

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